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Americans look to beverages’ healthful attributes
When it comes to eating, it’s a well-established rule that good taste trumps good nutrition, almost all the time. It’s true that a growing number of Americans will lean toward eating something that seems to be better for them as long as it’s delicious, but it has to be delicious first. That’s not necessarily true with drinks. Americans might be loath to eat our medicine, but we seem O.K. about drinking it, whether it’s vaguely life-sustaining antioxidants, restorative electrolytes, oddly named probiotics, or fast-acting energy boosters. I think that’s...
Published By: Hospitality Times - Saturday, 11 August, 2012